Local pride and history run deep in mountain communities. When developing a brand for an evolving town that wants to pay homage to its roots, the process includes conversations with elected officials, stakeholders, and community members and multiple rounds of revisions. 

How do you develop a brand for a community that prides itself on inclusivity and creativity? We started by forming a committee to help us fully understand the heart of the city and have them critique the branding process throughout every stage.