Town of Fraser, CO

Local Government Branding:
Town of Fraser, CO

Local pride and history run deep in mountain communities. When developing a brand for an evolving town that wants to pay homage to its roots, the process includes conversations with elected officials, stakeholders, and community members and multiple rounds of revisions. 

Fraser, Colorado, is a mountain community that plays hard. As one of the coldest towns in the United States, residents are resilient. They also love where they live and take full advantage of the stunning landscapes and natural beauty surrounding them. We combined all of this to build a brand that the community and staff could be proud of.

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BRAND DESIGN
TEMPLATE CREATIONS
KEY MESSAGES 
BRAND GUIDE CREATION 
STAKEHOLDER OUTREACH 
COUNCIL COLLABORATION & PRESENTATIONS 
IMPLEMENTATION SCHEDULE & GUIDE 
BRAND FAMILY CREATION

“Working with Slate Communications on our recent brand project was an absolute pleasure. Even when we had to start over, their professionalism, adaptability, and creative vision made the process seamless. Their team approached every challenge with innovative ideas and positive energy, making it not just easy but enjoyable to collaborate. We’re already looking for more projects to work on together—they’re just that fun and talented!”

Sarah Wieck

Town of Fraser Marketing and Communications Manager