City Branding: Salida, CO

Communications StorytellingLocal Government Branding
Written By Slate Communications

City Branding:
Salida, CO

How do you develop a brand for a community that prides itself on inclusivity and creativity? We started by forming a committee to help us fully understand the heart of the city and have them critique the branding process throughout every stage.

Salida, Colorado, is a mountain town nestled in the Sangre De Cristo Mountain Range that boasts more sunny days than most Colorado communities. We believe that’s true! It’s also a city chock full of artists, outdoor recreators, and neighbors who look out for one another. So, how do you capture that in a logo and brand?

BRAND DESIGN

WEBSITE DESIGN

COMMUNITY OUTREACH

BRAND GUIDE

TEMPLATE CREATION & IMPLEMENTATION

 
 

We’ve had great feedback from residents on the new look and feel, and we’re only getting started on implementing the brand design throughout the City. I’m extremely grateful for the talented Slate team’s dedication to engaging the community and helping shepherd the City organization through a thorough process.

Drew Nelson

City Administrator, City of Salida, CO

 
 

  • Outcomes

    • BRAND DESIGN AWARD

      • 2022 SAVVY AWARD FOR CITY LOGO AND COMMUNITY BRANDING

    • WEBSITE REDESIGN AWARD

      • 2021 SAVVY AWARD FOR WEBSITE REDESIGN

    • UNANIMOUS COUNCIL VOTE

      • 7-0 COUNCIL APPROVAL

 
Slate Communications
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