City of Corinth, TX
Communications Strategy:
City of Corinth, TX
The City of Corinth is a steadily growing community. Noticing the changes around them, the City organization wanted to harbor the growth to appeal to a more diverse population, including younger families. Additionally, there was a need to market the community to bring in new retail establishments, restaurants, and build new community gathering spaces. This created a tricky balance of attracting new residents and businesses while celebrating and maintaining the community and history that long-time residents held close. To create a communications strategy, Corinth needed a full audit of its existing communications tools to form a foundation for communications to grow.
The Slate team worked alongside Corinth to grow their communications department and refine their tactics, providing a foundational communications strategy. Two years later, Slate added to this plan with a second-phased strategy to further bolster community engagement. Communications Plan 2.0 was all about maximizing the existing tools and refining strategies to reach new audiences. Along with a comprehensive communications strategy, we helped bolster the City’s economic development efforts and solidify a new brand the community and local officials could be proud of.
COMMUNICATIONS FOUNDATIONAL PLAN
STRATEGIC COMMUNICATIONS PHASE 2 PLAN
ECONOMIC DEVELOPMENT MARKETING
PUBLIC ENGAGEMENT TOOLS
ECONOMIC DEVELOPMENT WEBSITE
LOCAL GOVERNMENT BRANDING
“With Slate’s assistance, the City has been able to increase transparency efforts and community engagement through projects such as the design of a new city logo and branding campaign as well as two comprehensive strategic communications plans.”
Lee Ann Bunselmeyer
Director of Finance & Strategic Services | City of Corinth, TX
