Recruitment Campaign

Recruiting:
Roaring Fork Transportation Authority, CO

Who’s not experiencing staffing issues at the moment? It’s a tough nut to crack, especially for organizations in the public sector that need to compete with private sector salaries and benefits.

The Roaring Fork Transportation Authority took on their hiring challenges by putting a face to their team and clarifying “the beyond monetary” benefits of working for their organization.

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MARKETING STRATEGY

MEDIA BUYING

BUS WRAPS
SOCIAL MEDIA PLANNING
RADIO ADVERTISING


From interviewing current employees to delivering thoughtful and creative messaging, Slate handled the campaign from start to finish. We have had more applicants in the last nine months than we had in the last two years and they are crediting the “Drive Your Life” messaging as their reason for applying.

Jamie Tatsuno
Communications Manager
Roaring Fork Transportation Authority

• Outcomes

  • RECORD APPLICATIONS

    • FROM 30 APPLICATIONS TO MORE THAN 500 POST-CAMPAIGN EFFORTS