As a fast-growing, destination community, the Town of Winter Park needed an experienced communications strategist who’s been there before. They also needed a skilled graphic designer, a top-notch writer, a videographer, a social media strategist, a public engagement expert...basically, they needed a communications department.

How do you develop a brand for a community that prides itself on inclusivity and creativity? We started by forming a committee to help us fully understand the heart of the city and have them critique the branding process throughout every stage.

Who’s not experiencing staffing issues at the moment? It’s a tough nut to crack, especially for organizations in the public sector that need to compete with private sector salaries and benefits.